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Barbie, from the company Mattel, announced the launch of a new collector’s doll inspired by Miley Cyrus, who becomes the latest entertainment figure to join the Barbie Signature line.
n” “nThe launch is part of the series of special editions with which the brand has portrayed figures from pop culture, music, and contemporary history.
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n” “nIn recent years, the company has introduced dolls inspired by personalities such as Stevie Nicks, astronaut Ellen Ochoa, and singer Aaliyah, as part of a strategy focused on limited editions aimed at the collector market.
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The new Miley Cyrus doll was officially announced on June 30 and is available for purchase on platforms such as Amazon, Walmart, and Target, with an approximate price of 60 dollars, although some retailers are reporting a variation close to 55 dollars at the time of launch.
n” “nAccording to information from Mattel, the doll is part of the Barbie Signature line and is based on the artist’s aesthetic in the music video “Golden Burning Sun”.
n” “nThe design includes a black leather outfit, dark glasses, heels, and a microphone as an accessory, elements associated with the stage image used in said audiovisual production.
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In a statement released by the company, Cyrus referred to the doll’s development process and the involvement she had in its design. She also explained that the model’s construction sought to reflect different aspects of her visual and creative identity.
“Seeing my Barbie for the first time is truly a dream come true. We spent a lot of time reviewing every detail. Every detail was intentional, from the look, the hair, the accessories, and the makeup to the structure. It wasn’t about making her perfect, because that wouldn’t represent me, but about capturing the essence of this ‘Golden Burning Sun’ look,” she noted.
n” “nThe company highlighted that the edition seeks to represent a specific stage of the artist’s career, linked to her recent aesthetic exploration within music and visual performance.
n” “nThe release comes at a time of media activity for Cyrus, who recently celebrated the 20th anniversary of the series Hannah Montana, a Disney Channel television production in which she played the lead role between 2006 and 2011.
n” “nDuring that period, her character was also marketed in the form of dolls, which had wide international distribution and became high-demand products within the youth market of the time.
n” “nThe new edition, however, marks the first time the artist has a doll within the Barbie Signature line under her own name, differentiating itself from her previous association with the television character.
In parallel, the singer was recently included on the Hollywood Walk of Fame, a recognition granted to figures in the entertainment industry for their professional career.
n” “nThe doll’s announcement generated anticipation among the singer’s followers on social media, where speculations about a possible collaboration with Barbie had circulated weeks before the launch. Following the official confirmation, the product was added to pre-sale in various online markets.
n” “nAccording to the information provided by Mattel, the Miley Cyrus Barbie is part of a series of releases aimed at adult collectors, in which the brand continues to expand its catalog of figures inspired by contemporary artists and relevant figures of popular culture.
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