Thursday, March 12, 2026

Today Bad Bunny will make history in the Super Bowl halftime show

The big day has arrived: the long-awaited Super Bowl celebration, the annual championship game of the National Football League (NFL) of the United States. This year, the sporting clash will be played between the New England Patriots and the Seattle Seahawks, but in addition, the performance of the Puerto Rican star Bad Bunny is expected in the famous "Apple Music Halftime Show". Bad Bunny, who in 2020 had a special appearance in the show led by Shakira and Jennifer Lopez, today becomes the main artist of the expected, controversial and expectant halftime show, adding a special seasoning to this edition: "the Latin flavor". You may be interested in: BAD BUNNY WINS GRAMMY AND ATTACKS U.S. IMMIGRATION POLICIES The Puerto Rican artist has broken all records, including winning Album of the Year at the American Grammys with his album "DeBí TiRAR MáS FOToS", becoming the first completely Spanish-language work to obtain this top award. In addition, he has established himself as one of the most representative figures in the music industry globally, after regaining his place as the most listened-to artist in the world on Spotify. Today he assumes a great responsibility: to show the richness, greatness and pride of Latinos on the most-watched stage in the world. The excitement of this Super Bowl goes beyond those who will be present enjoying the game and the halftime show at Levi’s Stadium in Santa Clara, California. It is felt in the media, on social media, on web portals, in airports and restaurants, and in the general atmosphere, becoming a special emotion, since for the first time an artist with a repertoire entirely in Spanish leads the musical intermission of the most watched sporting and artistic event in the world. The impact of Bad Bunny's performance reaches all levels: social, economic, cultural, artistic, and sporting. It is tangible in the movement that has been generated outside the Super Bowl, even creating a phenomenon called "Bunny Bowl", made up of people who will watch the event solely and exclusively to enjoy Bad Bunny's performance. Seeing this young Puerto Rican lead the most-watched show in the world, amidst the political tensions that Latinos are experiencing in the United States, becomes more than just a show of music, lights, and special effects. It is a loud cry and a demonstration that Bad Bunny is not just an artist who sings songs, but a movement that uses music to highlight what is wrong; a movement proud of its origin and its essence, and a clear example that Hispanics in the United States are not just a minority of immigrants.

Bad Bunny's biggest challenge tonight

Although the buzz caused by Bad Bunny's presentation is noticeable at a digital level, the artist faces a great challenge: to surpass the record set in 2025 by Kendrick Lamar along with SZA, who currently hold the title of the most-watched halftime show in history, with a television audience of 133.5 million viewers.

Likewise, it seeks to become the most-watched show on YouTube, a title held by Jennifer Lopez and Shakira for their performance during the pandemic, in which Bad Bunny made a special appearance and which, to date, has accumulated more than 330 million views on the platform.
The Super Bowl can be watched on Telemundo Puerto Rico, NBC and Peacock, for those with a subscription, starting at 7:30 p.m.

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