Santo Domingo.– HONOR positioned itself as the fastest-growing international smartphone manufacturer in 2025, recording an expansion of 55% in shipments during the first three quarters of the year, according to a report by the analysis firm Omdia.
The study places the company as the most dynamic brand among the top 10 global sellers, driven by a strategy focused on strengthening its presence outside of
China, where international markets already represent nearly 50% of its total volume, compared to less than 10% in 2021.
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Latin America consolidated as HONOR's largest international market. According to Omdia, Brazil led the regional growth with 478% year-on-year, followed by the C
aribbean (122%), Ecuador (89%) and Central America (48%).
Currently, the brand holds the second position in Central America with a 20% market share and the third position in Peru with 21%. In Mexico, it maintains an 8% share, positioning itself as the fifth most relevant manufacturer.
Focus on mid-to-premium range and artificial intelligence
Unlike other competitors, HONOR has focused its strategy on the mid-premium segment (between $300 and $499), which represents 23% of its international shipments, the highest proportion among the main Chinese manufacturers.
The company bases its growth on three pillars: strategic alliances with operators and retail chains, development of products adapted to local needs —such as greater durability and battery life— and the democratization of artificial intelligence (AI) functions in its devices.
Upcoming Release
As part of its commitment to the premium segment, HONOR announced the upcoming arrival in Latin America of the HONOR Magic8 series, which will include the Magic8 Lite and Magic8 Pro models, with an emphasis on advanced AI capabilities, photography, and durability.
"Latin America is not just a volume market for HONOR, it is the heart of our global international expansion strategy," said David Moheno, Director of Communications and Public Relations of HONOR LATAM.
Omdia's report also indicates that regional events such as the 2026 World Cup could boost technological demand in the region, strengthening the brand's positioning in higher segments.
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