Banreservas celebrates the launch of its new institutional campaign ¡We are invincible!

Santo Domingo.- The Banco de Reservas presented its new institutional campaign ¡We are invincible! in a pleasant meeting with clients, communicators and related parties, with which it pays tribute to the pride, confidence and capacity of Dominicans to overcome any challenge.

During the event characterized by closeness and the motivating spirit that highlights Dominican identity, Leonardo Aguilera, executive president of the entity, said that this advertising initiative projects the hospitality, joy, music, creativity, and faith that is always present in Dominicans.

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"We are invincible because we know that in unity lies our greatest strength, and that the pride of being Dominican is greater than any obstacle," the executive expressed in his speech.

When speaking at the launch event, finely decorated with mirrors that reflected the national identity, Aguilera expressed that this advertising proposal is comprehensive, inclusive, and motivating, because it highlights the spirit of our people to overcome obstacles and reach the goal.

With this campaign, Banreservas begins the commemorative activities of its 84th anniversary, reaffirming its commitment to continue being a close institution that promotes the economic and social development of the country.