Disney will invest one billion dollars in OpenAI and will let ChatGPT use its characters

New York. – Disney announced this Thursday that it will invest one billion dollars in OpenAI and will allow artificial intelligence platform tools, such as ChatGPT and Sora, to use its characters and properties to generate short videos from user prompts.

This three-year licensing agreement will allow users to generate videos of more than 200 Disney, Marvel, Star Wars, and Pixar characters, something that Disney described in a statement as “a historic agreement to bring emblematic characters from all Disney brands to Sora.”

Create images

“In addition, ChatGPT Images will be able to convert a few words from the user into completely generated images in seconds, using the same intellectual property. The agreement does not include images or voices of artists,” notes the statement. “Technological innovation has continuously shaped the evolution of entertainment, providing new ways to create and share great stories with the world,” declared Robert Iger, the CEO of The Walt Disney Company.

Expand Disney’s Narrative

According to Iger, this collaboration expands “thoughtfully and responsibly” the scope of Disney’s narrative through generative AI, “respecting and protecting creators and their works.” You can also read: “Bringing together Disney’s iconic stories and characters with OpenAI’s innovative technology puts imagination and creativity directly into the hands of Disney fans in ways never before seen, providing them with more enriching and personal ways to connect with the Disney characters and stories they love,” he concludes.

Disney is the “global benchmark in storytelling”

For his part, Sam Altman, co-founder and CEO of OpenAI, noted in the statement that Disney is the “global benchmark in storytelling” and that they are “excited” to partner so that their AI tools “expand the way people create and enjoy quality content.” “This agreement demonstrates how AI companies and creative leaders can work together responsibly to promote innovation that benefits society, respect the importance of creativity, and help works reach new and vast audiences,” he added.