Paramount plans to invest $30 billion in content after acquiring Warner Bros

Miami.- Paramount Skydance President and CEO David Ellison predicted this Friday a 30 billion dollar investment in content, above competitors like Netflix and Disney, after the acquisition of Warner Brothers. Ellison asserted at a conference in Miami that "the combined company", based on 2026 figures, represents a business that generates $69 billion in revenue, $18 billion in EBITDA (earnings before interest and taxes) and "well over $10 billion in cash flow". "And that's while you're investing over $30 billion in content. To put that in context, Disney invests $22 billion and Netflix, $20 billion. So we will be in a position where we will invest more than our peers," declared the businessman at FII Priority, a Saudi investor event. Their statements come a month before an extraordinary meeting scheduled for April 23, in which the shareholders' board of the legendary company Warner Bros. Discovery (WBD) will vote on the Paramount Skydance proposal to acquire that company for $111 billion. We recommend reading:

Ellison's Influence on the Media

The sale process is expected to be finalized in the third quarter of 2026, subject to approval by WBD shareholders and regulatory clearances, including that of the U.S. Department of Justice. The process represents a victory for Ellison, a media magnate close to the President of the United States, Donald Trump, who seeks to consolidate his influence in the media, as he already runs the parent company of CBS, CBS News, Paramount Pictures, Paramount+, BET, Nickelodeon and other networks. "It's great for the creative community. It creates more competition. It builds another incredible robust service, which is really good for the consumer and, obviously, offers options," the president of Paramount Skydance now assured about the acquisition of Warner Bros. On the other hand, at the FII Priority conference, where Trump's intervention is also scheduled, Ellison argued that artificial intelligence (AI) "will be an incredible boom for the industry" that "will impact the media in multiple ways." You can also read: "It's an incredible tool for artists, it's a phenomenal tool for the creative community," he said.