The singer's photographs Bad Bunny in boxer shorts and showing off all his tattoos as the image of the latest underwear campaign Calvin Klein, have revolutionized social media, with millions of comments about the Puerto Rican singer's modeling career.
With a defiant face, a tank top, and underwear, the singer joins David Beckham, Justin Bieber, Troye Sivan, Asap Rocky, and Jeremy Allen White, a long list of musicians and actors who have appeared in the American brand's campaigns, a campaign that until now had not featured a Puerto Rican artist.
The singer of 'Black Panther' He says it has been a "beautiful and rewarding" project and shared an image on his Instagram account that has already accumulated more than 3.7 million likes.
Bad Bunny has more than 47 million followers on this social network, where the reactions, mostly positive, have been immediate.
The singer showed himself "grateful and excited" to be part of the brand with this campaign. And "having done it in Puerto Rico made it even more special and genuine," he added.
You may be interested in: Bad Bunny exudes sensuality in Calvin Klein's new campaign.
The brand's spring collection, unveiled Tuesday, features the multi-platinum, three-time Grammy Award-winning artist posing in the brand's new Icon Cotton Stretch underwear line, which features seamless, one-pocket garments that incorporate everything from traditional briefs to boxer briefs.
Photographed by Mario Sorrenti, Bad Bunny appears marked by a "sensuality amplified by his personality," the firm stated.
