Spanish
Los Angeles (USA).- Entertainment giant Netflix announced this Thursday that it has acquired InterPositive, a film startup that produces tools powered by artificial intelligence (AI) founded by American actor Ben Affleck.
"Netflix has combined technology with art to help great movies and series find their audience. By incorporating the entire InterPositive team into Netflix through this acquisition, and with the addition of Affleck as a senior advisor, we are investing in creator-driven innovation that keeps filmmakers at the center of the process," the company reported in a statement.
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The company "develops AI-based tools, created by and for filmmakers" and uses emerging technology "to protect and expand creative options," it added. Founded in 2022 in Los Angeles, Affleck's company is dedicated to creating AI models based on the diaries of an existing production so that filmmakers can introduce them into the post-production process. The first model of this company was trained "to understand visual logic and editorial consistency, while preserving cinematographic rules in the face of real production challenges, such as lost shots, background replacements, or incorrect lighting," explained the actor in the statement. InterPositive also has restrictions "to protect creative intent, so that the tools are designed for responsible exploration, keeping creative decisions in the hands of the artists and ensuring that the benefits of this technology are directly reflected in the story they are trying to tell," he specified. "We believe that new tools should expand creative freedom, not limit it or replace the work of screenwriters, directors, actors, and crews. Ben and his team at InterPositive are part of a long tradition in our industry of artists leading the use of innovation in storytelling," stated Netflix's content director, Bela Bajaria. Although the financial terms of this agreement have not been specified, the acquisition of Netflix follows the trend of an industry that is increasingly investing in AI models. At the end of 2025, Disney announced that it would invest $1 billion in OpenAI and allow artificial intelligence platform tools, such as ChatGPT and Sora, to use its characters and properties to generate short videos from user prompts.
