Spanish
Santo Domingo.- The Latin entrepreneur Brandon Ivan Peña, founder of the coffee shop chain 787 Coffee, has been awarded the Google Ads Impact Award 2025 in the AI Excellence category, recognizing his outstanding work in the responsible and effective use of artificial intelligence in digital marketing strategies. The award was presented within the framework of the global Accelerate initiative, which distinguishes advertising campaigns with social and ethical impact.
Peña, born in El Paso, Texas, and of Puerto Rican roots, has built a business model that directly connects coffee producers in Puerto Rico with consumers in cities in the United States, such as New York. His company, 787 Coffee, operates under a model of fair trade and organic production, guaranteeing quality and dignity throughout the entire production chain.
What set Brandon apart from hundreds of candidates was not only the quality of his product, but the way he integrated artificial intelligence tools to personalize advertising campaigns without losing the authenticity of his message. According to Google, his approach was an outstanding example of how technology can enhance empathy, not replace it.
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Peña's strategy focused on telling human stories behind each cup of coffee, creating emotional campaigns that generated conversation, loyalty, and an active community. "The true power of AI lies in how we use it. It's not about replacing the human, but about strengthening it," the entrepreneur said upon receiving the award.
About your venture:
787 Coffee has more than 20 coffee shops in the United States and maintains active coffee farms in Puerto Rico, where it employs dozens of local workers. The company controls the entire process, from planting to roasting and selling, ensuring that the value remains in the hands of those who produce it.
For Peña, this recognition from Google validates a business philosophy based on principles, demonstrating that it is possible to scale internationally without sacrificing identity or values. His leadership has become a reference for entrepreneurs seeking to combine profitability with social purpose.
