Monday, June 1, 2026

Santiago Matías: “La Casa de Alofoke will be the salvation of content in the Dominican Republic”

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Santo Domingo.- Businessman Santiago Matías, CEO of Alofoke Media Group, revealed on Monday night on Alofoke Radio Show, details of the expected reality show “La Casa de Alofoke”, which is already consolidating as one of the most ambitious projects in the Dominican entertainment industry in recent years. Matías confirmed that La Casa de Alofoke will start this July and will last 1 month instead of 15 days as initially announced, this project being, in his opinion, “the salvation of content in the Dominican Republic”, due to the large investment in technology, scenography and technical equipment, as well as the level of production it will exhibit.

“I understand that the House of Alofoke will be the salvation of content in the Dominican Republic, all my efforts and those of this team of professionals are inclined and focused on this, there will be some super interesting dynamics,” he explained.

Under the executive direction of Santiago Matías and the production of the renowned Dominican filmmaker Ángel Muñiz, who will contribute his experience and vision to the narrative and visual design of the reality show, La Casa de Alofoke will provide drama, entertainment, and unforgettable moments inside and outside the house. Businessman Santiago Matías announced that the 8 national and international figures who were pre-selected to participate in the show gave the green light and have already been confirmed, coming from different countries, including Colombia, Puerto Rico, Dominican Republic, and representatives of the diaspora in the United States. Alongside those 8 celebrities, to give the show's followers a chance, 2 members of the public will be selected to complete 10, divided into 2 groups of: 5 men and 5 women, in a concept that promises to revolutionize the entertainment industry and digital platforms in the Dominican Republic and throughout Latin America. In addition, the viewing public will be able to win cash and other great prizes by enjoying the reality show and participating in the different interactive dynamics.

You may be interested in: Preparations for La Casa de Alofoke continue at full speed

Other prizes that the winners of the expected reality show will take home will be a new jeep, plus one million Dominican pesos in cash. "There will be some super interesting dynamics because even though this format has been done elsewhere, what we are going to do here is different, I know people will like it because we have made an effort, no one has had the courage to invest 10, 12 million pesos in scenography, studio and technology," added Matías. "La Casa de Alofoke", the reality show will be broadcast via YouTube, announced Santiago Matías.

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