Apple will pay $250 million to settle a lawsuit over misleading advertising of its AI

New York.- The tech giant Apple agreed to pay 250 million dollars to settle a class action lawsuit in the United States that accused the company of misleading advertising by exaggerating the artificial intelligence (AI) capabilities of its iPhone 15 and 16 devices.

The lawsuit, filed in a federal court in San Francisco, alleged that the Cupertino, California-based company created a "false impression" about the immediate availability and effectiveness of Apple Intelligence, the AI of the bitten apple company. According to the plaintiffs, the company's marketing induced consumers to buy new terminals under the promise of a cutting-edge AI version of Siri that, in practice, did not materialize within the announced deadlines.

Apple will pay $250 million to settle a lawsuit over misleading advertising of its AI.

Compensation for users

The agreement, which still needs preliminary approval from a judge, includes compensation for customers in the United States who purchased iPhone 16 models or iPhone 15 Pro versions between June 10, 2024, and March 29, 2025.

Eligible customers could receive between $25 and $95 per device, depending on the total volume of claims submitted.

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Specialized media estimate that the agreement covers approximately 37 million devices sold in US territory.

Apple denies malpractice

Despite the payout, which is shaping up to be one of the largest out-of-court settlements in the firm's history, Apple has not admitted any legal violations and the company maintains that, since the launch of Apple Intelligence, it has introduced "dozens of features" such as live translations and visual intelligence.

In recent years, Apple has fallen behind in the generative AI race, especially compared to Google and Samsung devices. Apple will pay $250 million to settle a lawsuit over misleading advertising of its AI The company presented Apple Intelligence at its 2024 developer conference (WWDC), but many of the most advanced features, designed to make Siri compete with tools like ChatGPT, have been delayed. This agreement is made public weeks before Apple's annual developer conference, scheduled for June 8, where the company is expected to finally present the definitive update to its virtual assistant.