Spanish
Santo Domingo.– Jumbo presented its expected campaign “Beauty, It's Me, and we are all 2025”, which comes with more than 150 brands on discount and more than 4,500 products on offer during the season.
With this campaign, the brand seeks to motivate Dominicans to reconnect with their own essence, showing that beauty does not have a single face nor does it respond to a stereotype, but is present in everyone. The launch of Belleza, Soy Yo 2025, once again brings the beauty boxes by La Comparona, from the blogger Katherine Collado, who will serve as the campaign ambassador. In addition, Jumbo presented its exclusive brands Face Facts, an English brand that is arriving in the country for the first time, and Lider Body Professional, which presents its Control Caida and Revitalizing hair line, which promises to stop hair loss, stimulate its growth and strengthen the hair fiber.“With this campaign, we want to highlight that Dominican beauty doesn't have a single pattern. We have a rich and diverse identity, and it's that mix that makes us unique. At Jumbo, we celebrate that authenticity, promoting the well-being and confidence of Dominicans,” highlighted Madelyn Martínez, VP of Marketing and Financial Retail of Centro Cuesta Nacional.
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"Belleza, Soy Yo 2025" features a schedule of talks and masterclasses given by renowned specialists such as Ana Simó, Katherine Collado, Massiel Nina, Pinka, Dewi Peña (Deya), Cindy Reyes, Abril Does Makeup, Madeline Ceballos, among others. The topics will include hair and skin care, makeup, female empowerment, and psychology. These activities will take place in branches such as Ágora Santiago Center, Luperón, San Isidro, San Francisco de Macorís, La Romana, Puerto Plata, and Moca, providing access to clients in a large part of the country.As part of the campaign, customers will be able to participate in activations of sponsoring brands and take advantage of various exclusive offers on beauty products. In addition, Jumbo announced a promotion in which, for purchases equal to or greater than RD$1,000 on items from the beauty catalog, from 3 products of sponsoring brands, customers will receive a detachable coupon that they can redeem for a cosmetic bag at En CCN Servicios points. This promotion will be valid from September 5 to 30, 2025, or until supplies run out.“At Jumbo, we are proud to offer our customers a wide variety of products from leading beauty and personal care brands, as well as exclusive launches that cater to different lifestyles and needs. This campaign comes with attractive offers and activities in all our branches, with the purpose of providing a unique, close, and enriching shopping experience”, highlighted Cinthia Antonio, Jumbo's commercial vice president.
About Jumbo
Jumbo is the hypermarket proposal of Centro Cuesta Nacional that are designed to satisfy the needs, preferences and tastes of its customers. With spaces that provide comfort and convenience to ensure a good shopping experience, Jumbo has a marked differentiation in its space, keeping up with the latest trends and assuming the leadership of assortment through the wide variety of local and international brands it offers throughout the country. With its promise of ¡Lo Máximo!, Jumbo becomes the best value proposition of quality, variety and competitive prices in the market.
