Industrias San Miguel launches Cool Heaven sparkling flavored water

Santo Domingo.- Industrias San Miguel (ISM) continues to diversify its portfolio in the Dominican Republic with the introduction of its most recent innovation: Cool Heaven sparkling flavored water. This new proposal arises as a direct response to the evolution of local consumers who seek refreshing, flavorful options aligned with a balanced lifestyle. The new product arrives on the market with four flavors: pineapple, coconut, mandarin, and watermelon-lemon. This combination seeks to offer a refreshing and different experience within the category, ideal for "on-the-go" consumption and moments of social enjoyment. True to its philosophy of positive impact, ISM has integrated this launch under strict sustainability standards. In this regard, the company has managed to optimize its packaging with an 11% reduction in the weight of the caps and an average decrease of 7% in the preforms. These actions are carried out in collaboration with the non-profit association, NUVI, strengthening the circular economy and reducing the environmental footprint of the operation. Carlos Butrón, ISM's commercial director for the Dominican Republic, indicated that: "The launch of this product responds to a clear evolution in the taste of Dominicans, who today seek lighter and more balanced options without giving up flavor. We have achieved the perfect balance between refreshing carbonation and fruity profiles, guaranteeing a zero-sugar and zero-calorie experience that accompanies the active lifestyle of our consumers."

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Butrón also stated that with this launch, not only is the hydration offer in the country strengthened, but it also strengthens ISM's value chain. By incorporating this new category, the company drives operational efficiencies and generates new business opportunities for its partners and customers. With this launch, Industrias San Miguel reaffirms its commitment to constant innovation and consumer health, offering a beverage that balances well-being with the pleasure of tropical flavors.