Spanish
Miami, FL.– If 2020 was the year that Boza burst onto the global scene, 2025 is the year he transformed it to his liking. In a journey marked by industry recognition, iconic collaborations, historic moments at international awards shows, and a discography of enormous cultural weight, the Panamanian artist has shown that his rise is not by chance, but a direct consequence of a clear vision, a firm proposal, and an unwavering commitment to his roots.
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SAN BLAS: An Album That Set the Pace of the Year
With SAN BLAS, Boza delivered a conceptual work that challenges the conventional structures of urban music. A sonic manifesto that was certified GOLD in the United States, Colombia, Peru, and Central America, included by Billboard in its list of The 25 Best Latin Albums of 2025 So Far, and which this December was nominated twice at Premio Juventud including Best Urban Album, recognizing its emotional and aesthetic weight as one of the most relevant albums of the year. The album, with songs like "orióN" (with Elena Rose), "san blaS", "todavíA" (with Greeicy), "yayA" and "Barco de papel", builds a narrative of introspection, spirituality and belonging, encoded even in the titles of its songs.“oriÓN”: The anthem that crossed borders
"orióN" was much more than a radio hit. With more than six consecutive weeks at #2 on Billboard's Latin Airplay chart, the song received the Tu Música Urbano Award for Best Afrobeat Song and obtained a nomination for a Juventud Award for Best Pop/Urban Song, establishing itself as a contemporary classic of Latin music. In November, the song was also nominated for the 2025 Latin GRAMMY in the category of Best Latin Electronic Music Performance, a recognition of the joint work of Boza, Elena Rose and the Chilean producer Daramola. This was the first Latin GRAMMY nomination in Boza's career, and a clear sign of his ability to cross genres, territories and formats. The song premiered live during Premios Tu Música Urbano, in a memorable performance alongside Elena Rose, marking a before and after in her stage career.Panama on the global map, with Boza as host
One of the most symbolic moments of the year was the historic Premios Juventud celebration in Panama, the first edition of these awards outside the United States. Boza was named official ambassador of the event, participated in the press conference that marked the announcement, and had two live performances: one celebrating the great Panamanian exponents, and another reviewing his own successes in front of millions of viewers. In addition, Boza was part of the official event for the FIFA World Cup city draw, representing Panama in one of the most important cultural and sporting events of the year."PARIS" and the connection with SECH
This December, the song “PARIS” by Boza and Sech was included in Rolling Stone's prestigious list as one of the 50 Best Songs of the Year. The song, which brings together two of Panama's most relevant artists, symbolizes a collaboration between titans and reaffirms the strength of the Panamanian sound in the global conversation.Regional and Global Recognition
In addition to his international awards and recognitions, Boza was included in Forbes Central America's 30 Under 30 list, highlighting his cultural influence, social impact, and artistic relevance as one of the most important young figures in the region. From his participation in international events to his inclusion in renowned editorial lists, 2025 confirmed that Boza is not a promise, he is a consolidated reality of global music.About Boza
Boza is a Panamanian singer-songwriter who is redefining Latin urban music with his unique fusion of dancehall, afrobeats, reggaeton, and the "canela" style of his country. Born in Panama City as Humberto Ceballos, he began his musical journey at the age of 16, building an authentic sound rooted in his cultural identity. His big moment came in 2020, when "Hecha Pa' Mí" became a global phenomenon, driven by TikTok and streaming platforms. Since then, Boza has continued to evolve, combining his characteristic rhythms with lyrics that reflect his experiences and emotions. His albums Más Negro Que Rojo (2020), Bucle (2022), Sin Sol (2023) and his most recent, SAN BLAS (2025), have marked different stages of his artistic growth, giving life to hits like “Ella”, his remix with Lunay, Lenny Tavárez, Juhn and Beéle, “orióN”, “PARIS” with Sech, and collaborations with artists like Ozuna, Emilia, Greeicy, Elena Rose, and more. With a firm commitment to bring Panamanian music to the global stage, Boza infuses each song with the sounds, language, and essence of his country. In collaboration with Sony Music Central America and the Caribbean, Boza is one of the most influential and respected stars of contemporary Latin music.
