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According to the mayor of Rio de Janeiro, Eduardo Cavalieri, the Colombian singer's show will generate income in the Brazilian city's economy of 800 million reais (about 160 million dollars or 137 million euros), which is 40 times the value invested by the municipality.
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An estimated attendance of 2 million people
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As explained, the resources allocated by the municipality for Shakira's concert - about 20 million reais or 4 million dollars - can have a return 40 times higher for the local economy, by boosting hotels, gastronomy and commerce.
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Among the attendees, 278,000 will be domestic tourists, 32,000 foreigners, and 1.7 million residents of Rio and its metropolitan area who will spend around 776.2 million reais (about 158.4 million dollars).
The projected average daily expenses are about $111 for Brazilian tourists (for three days), $128 for foreigners (for four days), and $29 for the local public.