Soür, son of reggaeton artist Yandel, brings the 'rage' genre to the Latin music market

San Juan .- Sör, son of the legendary Puerto Rican reggaeton artist Yandel, is making his way into the music industry with his first single, 'Everyday', in which he is betting on the 'rage' genre, known in the United States but unprecedented in the Latin market.

“It’s like trap with rock, punk, a mix of many things. I’m bringing this into the Latin scene. It’s a new genre that I want to, literally, try to create, that doesn’t exist. I want to call it rabia,” said to EFE Adrián Veguilla Espada, Soür’s given name, 24 years old. As explained by the new artist and music producer, 'rage' is the style musical with which Travis Scott has stood out worldwide, as well as other performers of that North American movement such as Lili Uzi, Trippie Redd, Playboi Carti, Ken Carson and the deceased XXXTentacion. "There's no one, at least Latino, doing this," said Soür, who, fusing punk with electronic and urban music, is promoting the first single of several he hopes to release this year.

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Sour, Yandel's Son

The 'rage' has been projected as a genre that comprises a high-energy and chaotic spectacle environment, in which the audience sometimes gathers at the foot of the stage at concerts and throws themselves against each other. "I wanted to invent my own comeback. I wanted to invent a genre, and since I saw that opportunity to do it in Spanish, I feel like I'm going to mix 'rage' with reggaeton and do other things," he explained. His artistic name, which means sour in Spanish, came about one day when he was with his famous father in the kitchen of his residence and his progenitor told him that he had to find a nickname. Then, he saw a sweet that contained the word 'sour' and appropriated it.

The Origin of His Artistic Name

"I like the 'sour' flavor, tart. I mixed it with the music I was producing, because I have a very hoarse voice and the tracks I'm projecting are electronic, punk and trap," he explained. The first steps of the younger of the two Veguilla Espada brothers were in the musical production and composition in albums of his father such as 'The One' (2019), 'Quién Contra Mí 2' (2020) and 'ELYTE' (2024), as well as the songs 'Rey', by Yandel and Eladio Carrión, and 'Cómo es que se hace', by Yandel and Latin Mafia. However, Sür felt that he "wanted to evolve as a producer" and start his career as a solo artist by composing and producing his own songs.

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"My work is very different from what my dad does. At some point I will make reggaeton and follow in the footsteps of the bloodline, but I also have my own movement, something of my own, and so people cannot compare me to him," he pointed out about his father, who became known for the duo Wisin y Yandel.