Spanish
San Juan.- The College of Chemists of Puerto Rico (CQPR) presented this Monday an analysis in which it assures that the music of artists like Bad Bunny activates neurotransmitters, such as dopamine, serotonin and oxytocin, generating pleasure, well-being, euphoria and a strong sense of community among attendees.
Said analysis was carried out as a prelude to the artistic residency 'No Me Quiero Ir de Aquí' of 30 shows that Bad Bunny will offer at the Coliseo de Puerto Rico, in San Juan, from July 11 to September 14 next. The analysis, as explained by the CQPR in the note, was not carried out from the perspective of the spectacle, but from brain chemistry, environmental impact, and energy innovation."People not only dance, they also connect biochemically," said María Santiago Reyes, member and past president of the CQPR, in a statement.
"The chemistry of the brain explains why thousands of people feel so emotionally connected to these massive experiences," he emphasized. From a sustainability perspective, events of this magnitude also generate tons of solid waste, increase carbon emissions from transportation, and require high levels of non-renewable energy. Therefore, the College assured that it supports robust logistical proposals that promote the use of solar energy and lithium batteries, active recycling, sustainable mobility, and alliances with local ecological organizations."The cultural phenomenon that Bad Bunny represents is also a scientific opportunity to educate on urgent issues such as sustainability, collective mental health, and energy transition," emphasized Santiago Reyes.
This analysis will be part of the PRCHEM 2025 Congress
This analysis will be a central part of the discussions at the PRCHEM 2025 Congress, the most important scientific event in the Caribbean, which will bring together experts in health, environment, pharmaceuticals, education, and artificial intelligence from July 30 to August 2 at the Puerto Rico Convention Center. "We want science to leave the laboratory and enter public conversation. If a song can move crowds, science can guide their steps," pointed out José A. Pérez, president of the CQPR.Faced with all of this, the CQPR announced that it invites artists, producers, young people, educators, and community leaders to continue reflecting on and promoting the role of science in the planning of major cultural events.
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In this same line, the guild highlighted that chemistry is in everything: in the 'beat' (rhythm of music), in the body, in energy, and in the transformation of a country. "In Puerto Rico we are living a historic moment in terms of the entertainment industry and the promotion of the island as an epicenter of innovation and science," Pérez affirmed. "We are committed to making PRCHEM 2025 a catalyst for innovation, entrepreneurship, and the advancement of sciences in our region," concluded Pérez.
