Spanish
Santo Domingo. - The successful athlete and influencer Beta Mejía grew up in the coffee plantations of Colombia, on the family farm, surrounded by horses and cows. Thus, he became one of the public figures most knowledgeable about coffee and the creator of his own brand to "unite two worlds".
"I grew up proud of where I was born, and coffee has been a great connector. When I competed in crossfit, my ritual was a little coffee, a good Colombian 'tintico' as a pre-workout. That led me to be the best in Colombia and Latin America, until I retired from competitions," says the influencer.
For Beta, coffee means permanent laughter and moments full of happiness, but also connection and culture.
"I love living that experience. It's my zen moment, from selecting the beans, putting them in the grinder, and filling the whole house with the smell of coffee," she says.
His followers ask him every day about recipes, the process and the best way to take it. Therefore, as coffee is part of his DNA and his inner child, he decided to share his experience with the world.
"My brand 'A lo bien coffee by Beta Mejía' seeks to infect all my followers and new communities. I want them to join in the coffee, so they connect —with all their senses— to a multisensory experience and a flavor that will take them directly to the countryside," indicated the former athlete.
Mejía assures that 'A lo bien coffee' connects the best of both worlds: a specialty product for coffee connoisseurs, like himself, and for those who enjoy a simple 'tintico'.
'A lo bien coffee by Beta Mejía' is medium roast, a score of 86, and from Antioquia, like its promoter. It is already available in online and physical stores in the United States, Colombia, and Mexico.
The presentation took place with a "coffee party" in Miami, hosted by the product's godmother, Clarissa Molina. Special guests and friends included Aleska Génesis, Marko, Proyecto Uno, Tiby Camacho, Erubey, Juan Pablo Llano, Catalina Gómez Pi, Imaray Villoa, Rodner Figueroa, Pollito Tropical, Valeria Sandoval, and Toni Costa.
Beta Mejía took the reins of her life from a teenager to get ahead. From the age of 13, she sold sweets and fruits at school. She always looked for ways to earn money honestly to help her family.
