DGCP clarifies that advertising cannot be contracted by exception with agencies, only directly with media outlets.

The General Directorate of Public Procurement (DGCP) clarified that the exception procedure for the hiring of advertising through social and digital media or communication platforms remains unchanged in the new Law no. 47-25 on Public Procurement, regarding its conditions of application.

Indeed, said exception procedure only applies when the hiring is done directly with the media outlet, in accordance with the provisions of numeral 7 of article 78 of Law no. 47-25 and article 167 of its Implementing Regulation no. 52-26.

They explained that when it comes to the hiring of media centers, advertising agencies or other intermediaries, said hiring is not covered by the exception procedure, and must be carried out through the ordinary selection procedures, under criteria of competition, transparency and equal treatment, in accordance with the general principles and provisions of the national public procurement system.

The DGCP reiterated its commitment to guide and support public institutions, suppliers, and the citizenry in general, in order to ensure a uniform, transparent, and law-abiding application, avoiding interpretations that may generate confusion about the scope of the current provisions.