Tuesday, April 14, 2026

Curry and Dončić lead jersey sales in the NBA at the end of the regular season

LOS ANGELES, USA — Stars Stephen Curry and Luka Dončić topped the list of best-selling NBA jerseys at the close of the regular season, according to official data released by the league.

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The ranking, compiled from sales on NBAStore.com and its network of commercial partners, confirms Curry's dominance, the Golden State Warriors' point guard, who remained at the top after regaining the lead mid-season. Dončić, a Los Angeles Lakers figure, is in second place after having topped the list at the end of the previous season.

Jalen Brunson (New York Knicks), Victor Wembanyama (San Antonio Spurs), and LeBron James, also a member of the Lakers, round out the top five.

Other prominent names within the "Top 10" include Anthony Edwards, Shai Gilgeous-Alexander, Jayson Tatum, and Nikola Jokić, reflecting a mix of established figures and emerging talents.

The list also highlights the rise of young stars, as six of the best-selling players are 25 years old or younger. These include Tyrese Maxey, Cade Cunningham, and LaMelo Ball, who continue to gain prominence both on and off the court.

Regarding team sales, the Knicks led the official merchandise list, followed by the Lakers and the Boston Celtics, confirming their strong commercial presence in the league.

The publication of this data comes on the eve of the postseason, when the teams ranked between seventh and tenth place in each conference will play the 'play-in' in search of the last tickets to the playoffs, which will begin next weekend.

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