Spanish
Santo Domingo. - Insurance specialist, lecturer, and sales mentor Carla Mendoza celebrated the publication of her first book "Life is a Sale", which in just three days became a best seller on Amazon in New Releases.
The book's launch took place in Miami, at an event hosted by the renowned presenter Daniela Kosan and communicator Ramón Castro, creator of Let’s Connect. The evening brought together personalities from television, radio, and leaders in the insurance industry, who accompanied Carla in this milestone of her career and highlighted her inspiring work in the Hispanic community.
In this work, Carla shares practical tools and inspiring reflections that show how every interaction in life is an opportunity to build trust, convey value, and achieve goals. "The success of this book in such a short time confirms to me that people are looking for new ways to understand sales, not as a transaction, but as a philosophy of life that connects with purpose and heart," said the author.
"Life is a sale" invites the reader to transform their mindset towards the fear of rejection, step out of their comfort zone, and learn to communicate with empathy and authenticity. Each chapter offers real examples and practical advice that demonstrate that everyone, regardless of profession, is a salesperson: when we share an idea, defend a project, inspire someone, or seek new opportunities.
The book also teaches how to develop a strong personal brand that allows you to stand out in any scenario, whether professional or personal. Carla explains that selling is not just persuading, but learning to tell a story, convey trust, and genuinely connect with those in front of us.
Likewise, it dedicates a key section to the importance of resilience and discipline as drivers for achieving sustainable success. The author shows how, through perseverance and reinvention, it is possible to turn "no's" into opportunities and transform each obstacle into a stepping stone towards growth.
About Carla Mendoza
Carla Mendoza is the director and CEO of CM Insurance Advisors, an agency with a presence in 42 US states, where she has advised more than 5,000 Hispanics on health, life, and financial planning. A lawyer and journalist by profession in Venezuela, she arrived in the United States more than nine years ago, and since then has built a solid career as a leader in the Hispanic community. She has been recognized as one of the 12 most successful women in Doral by Estylo Magazine and in 2025 received recognition from the Miami-Dade Mayor's Office as an icon of influence, in the 45th edition of Imagen Miami magazine. With this editorial achievement, Carla reaffirms her commitment to inspire Hispanics in the United States and around the world, demonstrating that with purpose, discipline, and passion it is possible to transform any challenge into an opportunity for growth.
