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OpenAI has declared a "code red" situation in the company due to pressure from its competitors, especially Google, so it will restructure its efforts to improve the quality of ChatGPT, with improvements in customization features for users and more speed, before focusing on other products.
The artificial intelligence (AI) company is facing the growth of other companies in the sector, such as Google, which recently presented the new version of its Gemini 3 model with advanced reasoning capabilities, as well as its Nano Banana Pro image generation model, which is being widely accepted among users.
These Google advances are causing the technology to increase the number of users who use its services, which currently has 650 million active users in its Gemini assistant application, as indicated in October of this year.
In this context, OpenAI CEO Sam Altman has sent a statement to the company's employees in which he has stated that OpenAI is in a "red code" situation, the highest urgency to address problems in the company, and has detailed that, as a consequence, it will restructure its roadmap to focus on improving its current assistant ChatGPT, delaying other products.
As reported by media outlets such as The Wall Street Journal and The Information, who have had access to the statement in which Altman mentions that the company still has to improve the user experience of its chatbot, specifically by expanding personalization features, as well as increasing the speed and reliability of its responses and allowing it to answer a wider range of questions. This way, the executive aims to ensure that users continue using ChatGPT to perform daily tasks and prevent other assistants, such as Gemini or Anthropic's Claude AI, from gaining more weight in the sector. As a result, Altman has also specified that the company will delay its efforts on other projects, to allocate resources to the chatbot. In this regard, he has mentioned initiatives related to introducing advertising, the development of AI agents for health and shopping, and the personal assistant known as Pulse, which offers personalized daily updates for users.
