Monday, April 27, 2026

Dominican Motors presented the Soueast brand

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Santo Domingo. – The Soueast Motors automotive brand was officially introduced to the Dominican market, which will be represented by Dominican Motors, an authorized distributor of the French Group Bernard Hayot. During a launch cocktail, its first two models available in the country were presented: the S07 and S09, two modern, technological SUVs designed to meet the needs of the new urban generation.

"Dominican Motors, una filial del Grupo Bernard Hayot (GBH), que cuenta con más de 18,000 colaboradores, con presencia en 19 países y una trayectoria de más de 25 años en la República Dominicana a través de Carrefour",

resaltó Ashley Portes, Gerente de Mercadeo de Dominican Motors y Soueast
He explained that the Soueast brand is distributed from the Dominican Motors showroom and through a network of authorized dealers such as Vegamovil, with a presence in La Vega, Santiago and Punta Cana, and Cleaner Studio, in Santo Domingo. Regarding its engines, they explained that it has a 1.5T with 6DCT or 1.6T with 7DCT, with a premium interior with a double 12.3-inch screen, 3-zone climate control, 8 Sony speakers, synthetic leather seats, and LED ambient lighting. "Equipped with ADAS: Adaptive cruise control, autonomous braking, lane keeping, 540° camera, among others." During the event, the launch price of the S07 was announced, starting from $29,900. While regarding the Soueast S09 SUV, he pointed out that it is a family vehicle with capacity for seven passengers and the widest cabin in its category. "Engines: 1.6TGDI (145 kW/290 Nm) or 2.0TGDI (187 kW/390 Nm), with 7DCT or 8AT transmission and 15.6" + 10.25" screen, Qualcomm Snapdragon 8155 system, 50W wireless charging." According to the CEO of Dominican Motors, the S09 has advanced assistance systems with 540° panoramic vision, adaptive cruise control, lane keeping and lane change assist, autonomous braking, and intelligent 4WD. The S09 starts with a launch price from $36,900.

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