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YouTube is the world's largest video platform and one of the social networks with the greatest global reach. Founded on February 14, 2005 by Steve Chen, Chad Hurley, and Jawed Karim, three former PayPal employees, the original idea was to create a site where users could share personal videos. However, what began as an initiative to facilitate the exchange of private recordings soon evolved into a revolution in the way the world consumes audiovisual content.
History of Youtube
The first video on the platform, titled "Me at the Zoo", was uploaded by Karim on April 23, 2005. Thanks to its intuitive interface and the possibility of embedding videos on other websites, YouTube grew exponentially. By December of that year, 50 million videos were being played daily.
In October 2006, Google bought YouTube for $1.65 billion, integrating it into its ecosystem and making it one of its most profitable assets. Since then, the platform has evolved technologically, commercially, and in terms of content.
Evolution and Expansion
Based in San Bruno, California, YouTube transitioned from using Adobe Flash to an HTML5 player, improving compatibility with modern devices. It has launched services such as YT Kids, YouTube Music, YouTube Gaming, YT Shorts, and Premium, adapting to new user demands and digital trends.By translating its interface into over 80 languages and launching local versions in over 100 countries, the company solidified its global presence. By 2024, it has over 2.7 billion monthly active users, surpassing 1 billion hours of content viewed each day.
Monetization and Business Model
With the incorporation of Google AdSense, YouTube allowed creators to monetize their videos through ads. In 2023, advertising revenue exceeded $31.7 billion, and combining paid subscriptions and ads, it generated more than $50 billion between 2023 and 2024.
Criticism and controversies
Despite its success, YouTube has faced criticism for issues related to copyright, the recommendation algorithm, the spread of conspiracy theories, and the appearance of inappropriate content. In 2021, it decided to hide the "dislikes" to protect creators, a measure that divided opinions.
In 2019, it was fined $170 million for violating the COPPA law, which prompted a change in the way videos for children are managed.The Cultural Impact of YouTube
YouTube not only transformed the way we consume video, but also became a vital platform for artists, journalists, activists, and educators. It has boosted the careers of millions of creators and is key in the dissemination of culture, music, entertainment, and education.
Current Positioning
Today, YouTube is the second most visited website in the world, surpassed only by Google. Its global influence makes it an essential tool for communication, marketing, and mass consumption strategies. With constant innovations, such as support for 8K video and 360° content, the platform continues to set the pace in the digital universe.
| Año | Evento Clave | Impacto |
|---|---|---|
| 2005 | Fundación de YouTube por Chen, Hurley y Karim | Inicio de la plataforma de videos más grande del mundo |
| 2006 | Compra por Google por $1,650 millones | Integración al ecosistema de Google y expansión masiva |
