Spanish
Santo Domingo. - ROOM Grupo Creativo was part of the team that led the Dominican Republic to obtain an important international recognition at the Reed Latino Awards 2025, thanks to its participation in the government campaign “La Gracia Navideña”, developed for the General Customs Directorate.
The Dominican team was awarded the Best TV Spot award for spots over 60 seconds in a Governmental Campaign (Large Audiences), standing out for an emotional narrative, social sensitivity, and close communication with citizens, elements that effectively connected with the public and the international jury.
"This recognition honors work that was born from social sensitivity, strategy, and the desire to connect with people from truth and closeness. Having competed and won at the Reed Latino Awards demonstrates that Dominican creativity has its own voice and space in the region," expressed Nathalie Hazim, representing the team.
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The Reed Latino Awards, considered the most prestigious awards in political, electoral, and governmental communication in Latin America, held their fourteenth edition on November 28 and 29, 2025, in La Antigua, Guatemala, with the participation of agencies, consultants, and governments from all over Latin America, the Hispanic market in the United States, and Spain.
In this edition, ROOM Grupo Creativo participated alongside Malagana Records & Filmworks and Inhabitant Global, forming a Dominican team that obtained eight official nominations in categories for Large Audiences.
Within the project, ROOM Grupo Creativo was responsible for the creative and visual concept of the campaign; Malagana Records & Filmworks led the audiovisual production; while Inhabitant Global contributed the communication strategy, social listening, and optimization of digital impact.
This recognition strengthens ROOM Grupo Creativo's positioning as a Dominican agency with the capacity to compete regionally, providing creative and strategic solutions with international standards, and reaffirms local talent as a relevant player in modern public communication.
