YouTube this week introduced a new feature that allows each user to create a personalized feed of Platforms like Netflix, YouTube and Airbnb would pay 18% ITBIS in the country supported by artificial intelligence. The tool is available for those who access the mobile or desktop application with a session started and the history activated, with a change in the way users manage the content they watch.
According to the platform's official announcement, the function seeks to give users "a new way to configure their discovery experience" by offering a feed tailored to specific interests. The user can access the new
custom feed button located next to the search bar and write a description of the type of videos they want to see, with suggestions like "relaxing after work with guided meditations of
10 minutes" or exploring areas far from their usual interests.
This feed does not replace the traditional search bar, but rather complements it, with lists of videos that are constantly updated. Each text entered generates a thematic feed that can be saved and pinned at the top of the home page. Users can also edit the descriptions to refine the results and add context if the suggested content does not meet their initial expectations.
Custom feeds can be saved and located at the top of the YouTube homepage.
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Requirements and Scope of the New Function
To activate this feature, users must have the
search and watch history enabled in their account settings. Google, YouTube's parent company, recommends going to its help center in case of technical issues.
For the moment, the function is only available to users in the United States and it was not specified if it will reach other countries or the application for smart TVs.
No details were revealed about what specific data is used to generate these feeds, nor whether the information provided by users will be stored.
Implications for Content Creators
The launch of advanced AI-based personalization raises questions about the impact on
content creators, points out CNET. It is not clear how the tool will interpret user suggestions: whether it will prioritize viewing history, keywords, popular videos, or emerging creators.
The launch of this feature generates uncertainty among content creators due to the possible change in the visibility of their videos.
Uncertainty also persists regarding potential effects on the
visibility of less popular videos and on the distribution of traffic within the platform.
Other Artificial Intelligence Functions on YouTube
Feed customization adds to other AI-driven features that the platform implements. These include the automatic detection of
AI-generated content and the inclusion of
tags to identify that type of video. Also,
Google presented the tool
“Ask YouTube”, aimed at finding specific fragments within a video that answer specific questions.
The company seeks to offer a more personalized and efficient experience, although the long-term effects on the diversity and scope of content are still under discussion. Sundar Pichai, CEO of Google, presented the new "Ask YouTube" feature during the Google I/O '26 event.
An evolving model
The
custom feed function aims to simplify the discovery of relevant videos for each user. The possibility of
saving and
editing these feeds adds a flexible tool to explore specific interests without relying solely on the automatic recommendations of the algorithm.
The evolution of the discovery model on
YouTube reflects a trend in digital platforms: the use of
AI to maximize personalization, with new questions about the
transparency of the algorithm and the place of creators within the system.
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