Carolina Herrera's Emporium: the lady of perfumes, elegance, and white shirts

“The most important thing is to keep your eyes open”, with that premise as a guiding light, the Venezuelan designer Carolina Herrera has built one of the most solid and timeless empires of international fashion, making her name synonymous with elegance, sophistication and femininity. Born in Caracas in 1939, María Carolina Josefina Pacanins y Niño grew up in a privileged environment, surrounded by women who valued good taste and aesthetics. From a young age, she had contact with European haute couture: she attended Balenciaga fashion shows in Paris at just 13 years old and wore Lanvin and Dior for Caracas society parties, which sowed in her the silent passion that would germinate strongly decades later. The path to fashion was not immediate. First she was a mother, wife, and socialite. Her first marriage, at age 18, was to Guillermo Behrens, with whom she had two daughters. After her divorce, she married Reinaldo Herrera in 1968, editor of Vanity Fair magazine and son of the Marquis of Torre Casa. It was in New York, where she settled with her new family, that Carolina began to approach the world of fashion professionally.

In 1980, at 42 years old and with the encouragement of key figures like the legendary editor of Vogue, Diana Vreeland, Carolina Herrera presented her first collection at the Metropolitan Club in Manhattan, where figures like Andy Warhol and Bianca Jagger occupied the front row. Following this wonderful debut, Carolina left behind her role as a housewife to found her own company: "Carolina Herrera New York". Since then, the designer has not stopped redefining femininity through her collections. The white shirt, an essential garment in her wardrobe since childhood, became her most powerful symbol, simple in appearance but impeccably executed, Herrera's white shirt is more than a piece, it is a statement of style. It has been her uniform, her insignia, her legacy. “A woman should be two things: elegant and fabulous”, could be a phrase attributed to Coco Chanel, but Carolina Herrera embodies it with Latin fidelity. Her style, far from following ephemeral trends, is based on a classic sophistication that highlights the feminine silhouette without stridency, with defined waists, broad shoulders, and long skirts that have defined her aesthetic proposal for decades. Herrera has not only dressed women on the runway, she has also conquered the universe of fragrances, where she has created some of the most emblematic perfumes in the industry. In 1988, together with the Spanish firm Puig, she launched her first fragrance: Carolina Herrera, with notes of jasmine, tuberose and sandalwood. The bottle, inspired by art deco, captured the very essence of the designer: timeless elegance and feminine power. That first fragrance would be followed by others such as CH, CH Men and the famous 212 VIP, a line inspired by the energy of New York nightlife that Herrera experienced firsthand in the 70s, when she frequented places like the legendary Studio 54.

The perfume line became the most lucrative arm of the Carolina Herrera empire, to the point of expanding into other segments such as accessories, children's clothing, umbrellas, and even fans. In 2008, CH Carolina Herrera was born, the ready-to-wear line with a more accessible approach, without losing the seal of refinement that characterizes the house. In 2018, after almost four decades at the head of her firm, Carolina Herrera presented her last collection as creative director and since then, designer Wes Gordon took over the creative helm, under the watchful eye of its founder. Today, at 85 years old, Carolina Herrera lives in New York and continues to be a beacon of inspiration for women around the world. Her brand is present in more than 140 countries and has dressed figures such as Jacqueline Kennedy Onassis, Michelle Obama, Renée Zellweger, and Lady Gaga, but beyond her famous clients, Carolina Herrera's true success has been to provide modern women with a new way of seeing themselves: confident, powerful, effortlessly elegant. From the dolls of her childhood to the runways of New York, passing through the dressing tables of the whole world with her perfumes, Carolina Herrera has left a deep mark on the culture of dress. Her story is proof that elegance does not go out of style, and that dreams, even those that are cooked in silence, can flourish strongly at any age.

Carolina Herrera doesn't just design clothes: she designs an ideal for women.