Spanish
In an era where insults seem to compete daily, and social media rewards attack over argument, it is almost revolutionary that someone places attention on something so essential -and so forgotten- as language.
The recent initiative presented by the Minister of Culture, Roberto Ángel Salcedo, at the Palacio de Bellas Artes, entitled "The Power of Good Words", aims to rescue the value of words as tools of respect, empathy, and social cohesion.
I was present at the launch of this project and I could feel that it is not an aesthetic or superficial campaign, much less a trend, but a permanent and profound call to cultural and civic consciousness.
The minister has stated that the program seeks to encourage a conscious use of language in the media, social networks, and in all spaces of public and private interaction, where insults abound. In other words, to remind us that the way we speak also defines the way we live together.
In societies marked by polarization, impatience, and cynicism, this type of action is not only valuable, but urgent, especially in the face of the seriousness of what we are seeing and hearing in the media.
Hostile language, hurtful irony, and misinformation are not isolated accidents; they are symptoms of a culture that has been losing the ability to dialogue with humanity.
For this reason, this proposal is called to rebuild emotional bonds, and to remind us that speaking well is not simply speaking beautifully, but speaking responsibly. Our words, if well used, can be seeds of understanding, not stones thrown at the other.
If this initiative manages to mobilize citizens, communicators, educators, companies, opinion leaders and the political class in general, it will be sowing something much bigger, something like a new pact of civility.
