Spanish
New York (EFE).– Spanish former soccer player Gerard Piqué debuted this week as a guest lecturer at Harvard University, where he presented a case study on the Kings League, the innovative 7-a-side soccer competition that has revolutionized sports entertainment since 2023.
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Piqué participated in the MBA class "Business of Entertainment, Media and Sports", led by the renowned professor Anita Elberse, who, along with the Spanish researcher David Moreno, developed an analysis of the business model, digital impact and international growth of the league created by the former FC Barcelona player.A Special Return to Harvard
The Catalan had already taken an intensive version of this same program in 2017, also under the guidance of Elberse. Since then, his transition from professional football to sports entrepreneurship has become a case study closely followed by prestigious academic institutions.The Kings League, a global phenomenon
During the class, it was examined how the Kings League managed to capture young audiences through a formula based on:- Innovative rules, such as special cards and double goals.
- Native digital format, designed for platforms like Twitch and TikTok.
- Participation of major content creators, including Ibai Llanos, TheGrefg, Rivers, Kun Agüero, and others.
- Hybrid model between sport and entertainment, with elements of spectacle.
- Accelerated expansion, which already includes leagues in Spain, Mexico, Brazil, France, Italy, Germany, the Middle East and North Africa, with plans to reach the United States.
