Santo Domingo. – In the framework of the second season of La Casa de Alofoke, Santiago Matías (Alofoke) informed that YouTube will give a series of workshops in the Dominican Republic aimed at artists, creators and brands, with the aim of strengthening their digital projects.
According to Matías, these trainings will provide free tools to help participants expand their channels, reach new audiences, build strong communities, and learn to monetize sustainably on the platform.
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“We are building a movement to educate, empower, and equip artists, creators, and brands to thrive in the digital world. When culture thrives, we all thrive,” highlighted the producer in an Instagram post.
The announcement adds to the success achieved by the first edition of La Casa de Alofoke, which was broadcast 24/7 on YouTube and accumulated more than 328 million views. The final alone gathered 1.5 million live viewers, while the channel reached 55 million hours of viewing in a month, with a maximum of 2 million users connected simultaneously. Backed by YouTube, the second season of La Casa de Alofoke seeks to transcend entertainment to boost the growth of the Dominican digital ecosystem.






