Facebook surrenders to the "reel" and other technological clicks in America

Bogotá, July 3 (EFE).- These are the main technology news of the week in America.

Facebook bets it all on "reel"

Meta announced that in the coming months all videos published on Facebook will be shared as "reels", regardless of duration or format, whether short, long, vertical or horizontal. The decision, shared on Meta for Creators, the official space for content creators, seeks to "simplify the publishing process, consolidate editing tools, and unify performance metrics," so that "reels" will appear both in the "feed" and in the tab formerly called "videos" and can be recommended to new audiences. Monetization will continue to be based on the original content, with no changes for those already in the program. With this adjustment, Meta is betting on expanding the visibility of videos under the logic that "what is not shown, is not sold", reaffirming its intention to position "reels" as its star format.

Tesla Loses Traction 

Elon Musk's automotive company did not have its best quarter. Between last April and June, it delivered 384,122 vehicles, which represents 13% less than in the same period of the previous year. Although production exceeded expectations, sales fell short and in Europe the fall was resounding: a -27.9% in May, its fifth consecutive month down, while other electric vehicles took off like a SpaceX rocket. Another setback occurred in China: a -10% drop in the quarter. Although there was a timid rebound in June, it was not enough to reverse the trend. Not even the Cybertruck managed to save the day. Could it be that the hype no longer charges the battery?

Apple, fined for using someone else's signal 

Apple will have to pay $110 million to the Spanish company TOT Power Control for violating a patent related to wireless communication technologies, according to a federal jury in Delaware. TOT, dedicated to licensing intellectual property, sued Apple in 2021 for using two US-registered patents without permission, although the jury only agreed with it on one of them. The Spanish company does not stop and has also sued other giants like LG and Samsung, reminding that even the titans of the sector can stumble when they step on signals that do not belong to them.

Space wants a spot on Netflix 

NASA announced that, starting this summer, it will broadcast live on Netflix its space missions, including rocket launches, spacewalks, and views of Earth from the International Space Station (ISS). There is no exact date for the launch yet, but the alliance seeks to bring the agency's content to new audiences on a platform with more than 700 million users. What will be seen on Netflix was already broadcast for free on NASA+, but now the space agency wants to go further. The content will continue to be open on NASA+, although it will also land in the catalogs of those who "binge-watch" from the couch, because in the streaming era even space needs its own stellar schedule. Rio wants to be the Wakanda of AI  The City Hall of Rio de Janeiro signed an agreement with the development bank BNDES and other strategic partners to establish Rio AI City, a megaproject that seeks to turn the city into the largest data center hub in Latin America and one of the ten largest in the world. The estimated investment is around 65 billion dollars and includes an artificial intelligence campus in the Olympic Park, with 100% renewable energy and a capacity that will increase from 1.8 to three gigawatts in 2032. The plan has the backing of the Brazilian Government, tax incentives, and the commitment of companies such as Finep and Eletrobras, in a bid to transform Rio into a hyper-technological metropolis that, in the style of the fictional Wakanda, combines innovation, digital sovereignty, and energy muscle to lead the new era of artificial intelligence. Oracle enters the cloud "multiverse" Oracle, a veteran in enterprise software and databases, announced a deal that could generate over $30 billion annually in cloud services, surpassing the current size of its business in that segment. The CEO, Safra Catz, said that revenues will begin to flow in 2028, although she did not reveal the name of the client. After the announcement, Oracle's shares rose almost 5% and touched their historical high in the same day, with 8.6% at the beginning of the week on Wall Street. Oracle also launched Stargate this year, an alliance with Microsoft to offer computing power to OpenAI, making it clear that in this digital multiverse, it wants its own leading role.

Digital Blow in Brazil

A company that connects financial institutions with the Central Bank of Brazil was the target of a cyberattack that allowed unauthorized access to reserve accounts of six institutions, including BMP, as confirmed by the issuing entity itself. The attack targeted C&M Software, a firm that provides services to entities without their own systems for processing payments. Although its critical systems remain operational, the Central Bank ordered its disconnection while the incident is investigated. BMP assured that the attack only affected its reserve account and not its clients, and emphasized that it has sufficient guarantees to cover the amount withdrawn. Neither the bank nor the companies revealed figures, but Brazilian media estimate the robbery was at least 400 million reais (about 74 million dollars). There were no Dalí masks, but there was a surgical robbery at the heart of the financial system. Esneyder Negrete

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