Spanish
Boston.- The expected show “Alofoke en el Agganis”, held tonight at the Agganis Arena in Boston and produced by the entrepreneur Santiago Matías, sets a precedent in the Latin entertainment industry by having the support of important national and international sponsors. These companies join the vision of the CEO of Alofoke Media Group, betting on a high-level production aimed at the Dominican diaspora and the Latin community in the United States.
Among the brands that support this proposal are Farmacias GBC, Salami Estelar, Cerveza República, Equis Pica Pollo, Sony Music, Univision and CBS Constructora, consolidating a strategic alliance between the business sector and digital entertainment.You may be interested in: http://Fanáticos de todo Estados Unidos se dan cita en Boston para “Alofoke en el Agganis”
In the second level of the venue, Farmacias GBC installed an interactive stand where attendees enjoy promotional and dynamic experiences with models. This activation is part of a large commercial area designed to enrich the public's experience from their arrival at the concert. Equis Pica Pollo was joined by Gabi Desangles, a communicator, who was part of the activation for the fans, developing fun activities where the public could interact with her and with the quality and exquisiteness of the brand. For its part, the renowned record label Sony Music, a strategic ally of Santiago Matías, has a prominent presence at the event with official and exclusive Alofoke brand merchandise available for sale. In addition, the Top 50 playlist entitled “Filtr: Passed the Filter Approved by Alofoke” is launched, a musical selection of 50 songs curated under the criteria of businessman Santiago Matías. Through QR codes distributed at the event, the public can access the selected songs on their different music playback platforms. The "La Casa de Alofoke" experience is also part of the activations, allowing fans to win prizes, acquire promotional items, and take photos in a special replica of the entrance to the famous house. Influencers, public figures, and celebrities gathered in the space, increasing the appeal of the day. With the participation of Univision, the most important Spanish-language network for the Latino community, and its station X96.3, the musical atmosphere was not lacking with the participation of a DJ in its active zone, maintaining the excitement and joy of the fans even before the start of the concert. Cerveza República, had its wide variety of products so that the present public could enjoy the quality and freshness of its catalog. CBS, a recognized construction company in the Dominican Republic and a strategic ally of Santiago Matías, showcased its extensive investment catalog and credibility to Dominicans in the diaspora who dream of a home in the Dominican Republic.
