Spanish
Santo Domingo. – The Center for Analysis and Study of Communication (CAESCO) presented its report “Communication Trends 2026”, a strategic analysis that identifies the main challenges and transformations that will mark the exercise of communication, journalism, and public management in the current year, in a context characterized by over-information, process automation, and increasing social fragmentation.
The president of CAESCO, Miguel Otañez, explained that the document starts from a central premise: communicating with human responsibility has become a matter of public interest. "We are offering criteria to exercise communication with greater social awareness. The trends analyzed here are an invitation to communicate better, to assume responsibilities and to understand that each message has consequences in the democratic, institutional and human life of the country," he said.
"Communication Trends 2026" is the result of a collaborative exercise that brought together professionals from different areas of the communication ecosystem and the public function, with complementary perspectives on development, well-being, public management, and journalism. Perla De La Nuez, a specialist in communication for development and social change; Juliana O'Neal, a deputy of the municipality of Santo Domingo Este; Gabriela Bonilla, a specialist in strategic communication, and Carolina Cepeda, a journalist, participated in its elaboration.
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From her side, Maylin Dionicio, executive vice president of CAESCO, reflected on integral well-being and human sustainability as indispensable conditions for communication with social impact, highlighting that it is not possible to strengthen democracy, social cohesion, or sustainable development if the human dimension of those who communicate and the audiences to whom the messages are directed is ignored. From communication for social change, Perla De La Nuez stated that the high segmentation of audiences forces us to abandon homogeneous messages and to understand the specific realities of each community, promoting narratives built from the context, active listening and social participation. In the realm of well-being, transparency, and public health, Juliana O'Neal highlighted that citizens are increasingly critical and demanding of evidence, which is why communicating well-being implies closeness, clarity in data, and the use of concrete tools such as front-of-pack labeling of foods, effective oversight, and preventive education. For her part, Gabriela Bonilla addressed the communication trends of the public sector for 2026, pointing out the need to move from a communication focused on institutional announcements to a communication oriented towards citizen service, based on evidence, active listening, institutional coherence and accountability. With this report, CAESCO seeks to provide reflection, criteria, and guidance to journalists, communicators, public sector professionals, academics, and decision-makers, promoting more ethical, conscious, and aligned communication practices with the real needs of society.
