Spanish
Santiago de los Caballeros.– Cibao Association of Savings and Loans announced a strategic change in its corporate identity, reflecting the institution's evolution and its focus on offering more accessible financial solutions aligned with the current needs of its clients.
José Luis Ventura, executive president of the Cibao Association, expressed that this significant step represents the institution's ability to evolve without losing its essence, it is a change that symbolizes renewal, but also continuity.
"We are a more agile, close, and modern entity that honors our history and preserves our mutualist principles, but also looks firmly towards the future. We do not leave behind what we have been; we proudly integrate it into what we are building," he affirmed.
The announcement was made during a cocktail party held in the city of Santiago, which was attended by institutional leadership, authorities, regulators, and prominent figures from the country's business and financial sectors.
Ninoska Suárez, VP of Marketing, offered the details of this evolution and explained that at the brand level the institution will present itself only as Cibao and will be accompanied by a new promise: "Together we make it happen", which reaffirms the institution's commitment and establishes the accompaniment to its clients in each life project.
Regarding the logo, it was detailed that it maintains the blue and red colors, in more vibrant tones than the previous logo. Through the use of a rounded typography as a symbol of closeness and modernity, it represents unity and transformation through the union of the C and the I, with ascending diagonal lines of the letters I and B, showing future growth.
“We have designed a new brand with a long-term vision. A brand that adapts to the times, that feels even closer and that responds to the needs of our customers today and tomorrow,” the executive specified.
The new image of the Cibao Association projects a more flexible, current, and representative identity of what the institution is today: a multi-product, multi-channel, and multi-segment entity.
This transformation process comes at a time of sustained growth for the entity. In 2024 alone, the credit portfolio exceeded RD$57,000 million, representing a 14.4% increase over the previous year; and a 13.6% increase in its total assets, rising from RD$85,020 million in 2023 to RD$96,543 million at the end of last year. This growth reflects the confidence of clients in an institution that has known how to combine experience with innovation.
In addition, the Cibao Association continues to strengthen its physical and digital presence nationwide, reaching a total of 56 branches, with an extended portfolio of products, banking sub-agents, ATMs, and Internet Banking. Likewise, it has strengthened its internal processes to offer an increasingly efficient and human service.
With this new stage, the Cibao Association reaffirms its commitment to financial inclusion, the continuous improvement of the sector, and the sustainable development of the country.
About the Cibao Association:
Founded in 1962, Asociación Cibao is an entity that provides advice and financial solutions to individuals, families, and businesses, supported by the experience and skills of its staff, as well as a strong commitment to sustainability. Among the products and services it offers are: savings accounts; financial certificates, mortgage, consumer and commercial loans; credit cards; buying and selling of currencies, credit lines, among others. Its clients can access its products through electronic channels (Internet Banking, Mobile Banking, Phone Banking, ATMs, Google Electronic Wallet) and physical channels (Auto Caja, banking sub-agents and branches); it has a network of 56 branches and 61 of its own ATMs distributed in the main locations of the Dominican Republic and is integrated into the Unared ATM network, allowing its associates to have access to nearly 2,000 ATMs nationwide.
