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An example of this is the experiences held at ME London, where the iconic Ultimate Suite ME+ was themed with Lacoste details and clients received an exclusive invitation to their London boutique; or at ME Ibiza, with a take over in its iconic pool – a special event that transformed the space –, as well as ice lollies with the more than recognizable silhouette of the famous crocodile.
You can also read: ADN highlights progress on the Pedro Livio Cedeño boulevard as part of “A City that Breathes”
ME by Meliá with Lacoste seal At the heart of this project lies a curated selection of pieces: the complete renewal of the ME by Meliá team's wardrobe. Lacoste imprints its unmistakable fashion sport DNA on them, achieving pieces that balance functionality, dynamism, and timeless elegance. The result represents the essence of ME: modernity, freshness, and a cosmopolitan spirit. This has also been applauded by the ME by Meliá team, who value the practicality, relevance, and comfort of the collection. Thus, the brand's values are also transmitted from the key piece that makes the quality and excellence of service in each hotel possible: human talent. To bring this philosophy to life, the collection takes shape through a photo and video campaign starring the ME Marbella and ME Lisbon team members themselves, who convey firsthand the avant-garde, fresh, and contemporary essence of the brand. A shared vision ME by Meliá and Lacoste unite under a collective vision centered on lifestyle, creativity, and modernity. Both brands attract a sophisticated and modern audience, seeking authentic and stylish experiences. While ME by Meliá seeks sensory moments and design experiences in its hotels, Lacoste brings its iconic statement of sports fashion, creating an elegant and bold dialogue. Beyond the tangible, this alliance reflects Meliá Hotels International's vision of partnering with leaders in the creative world to enrich luxury hospitality, putting the employee at the center as the main ambassador of the brand. Collaborations like this allow for a dialogue between design, art and architecture, consolidating ME by Meliá as an international benchmark at the intersection of culture and hospitality. About Meliá Hotels International Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International has built a solid trajectory over almost seventy years, positioning itself as one of the most relevant hotel groups in the world. This leadership is supported by recognitions such as the most sustainable hotel company in Europe (S&P Global) and Top Employer Large Enterprise 2025, reflecting our commitment to sustainability, talent, and operational excellence.Currently, we have over 400 hotels in major international destinations, operating under nine brands that cater to different travel styles: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Sol by Meliá and Affiliated by Meliá. All of them share the same vocation: to offer authentic, memorable experiences aligned with the Mediterranean values that define us.
Our strategic vision, focused on innovation, digitalization, and responsible tourism, allows us to continue advancing as a benchmark in the industry, generating sustainable value for our stakeholders and actively contributing to the development of the destinations in which we operate. For more information comunicacion@melia.com
