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Santo Domingo. - LG Electronics (LG) presents at IFA 2025 its vision of a smart home powered by advanced AI. The event will take place from September 5 to 9, 2025 in Berlin, Germany.
Under the theme “LG AI Appliances Orchestra”, the company will demonstrate how its smart solutions work in harmony to enrich everyday life, providing greater comfort, personalization, and energy efficiency.
In its stand, visitors will be able to experience LG AI Home firsthand, exploring how LG's core AI technologies provide personalized care and convenience to daily life. Reflecting its growing influence in Europe, LG will also feature a dedicated B2B consultation space, demonstrating the unique advantages of its latest appliances and innovations in key components.
Areas that highlight AI-driven life
The Hero Zone welcomes visitors with the LG AI Appliances Orchestra, where 21 AI-powered appliances are arranged like a symphony and conducted by LG ThinQ ON, the company's advanced smart home hub. This dramatic display symbolizes the perfect harmony and intuitive control that LG AI Home brings to modern life.
The Fit&Max Zone recreates European-style environments, showcasing how LG appliances —designed with local design and functionality preferences in mind— integrate naturally into everyday homes. In the AI Core Tech Zone, visitors can discover how key LG components, such as the AI DD™ motor, have been perfected with artificial intelligence to offer smarter and more powerful performance. Finally, the AI Home Solution Zone illustrates real-life situations where LG AI connects appliances, IoT devices, and third-party services to save time, increase comfort, and simplify daily tasks.
AI-powered appliances designed for European homes
LG unveils a wide range of new smart home appliances designed for European lifestyles, developed from extensive research into consumer needs and trends. With a strong focus on energy efficiency, several of these products achieve industry-leading performance.
The company's smart refrigerators combine an artificial intelligence compressor and optimized insulation to maximize freshness and reduce energy loss. Specifically designed for European homes, they integrate innovations such as the Zero Clearance hinge, which allows the doors to open completely even when the refrigerator is aligned with the wall.
In addition, washing machines and dryers enabled with AI offer delicate care for all types of fabrics and intuitive operation through expanded controls and larger LCD screens.
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To cater to different cleaning needs and preferences, LG's new line of vacuum cleaners includes a robot vacuum with a steam mop, an integrated robot vacuum station, a stick vacuum, and a wet-dry stick vacuum. Each model offers exceptional convenience, reliable performance, and a modern and sophisticated design. A pioneer in its class, the integrated robot vacuum station fits perfectly under kitchen sinks, ensuring a clean and efficient installation in the use of space. In addition, the ultra-light wet-dry stick vacuum has been designed to minimize strain on the wrist, making it easier to use during cleaning.
To further improve accessibility, LG also introduces the LG Comfort Kit, a series of accessories that facilitate the use of appliances for people of all ages or abilities.
An immersive AI home experience
In the AI Home Solution Zone, visitors can discover how LG ThinQ AI and ThinQ ON collaborate to make daily life simpler and more enriching. In the demonstrations, ThinQ AI suggests healthy menus, automatically preheats the oven, recognizes users by voice, and adjusts lighting, temperature, and music according to individual preferences.
Visitors can also explore ThinQ UP, which continuously updates LG appliances with new software features, and ThinQ Care, which provides proactive monitoring and maintenance for reliable long-term performance.
Expanding its proposal beyond the home, LG will present Spielraum: a mobility solution based on artificial intelligence that brings the LG AI Home experience to the car, allowing for seamless connectivity and an integrated and continuous experience between the home and the vehicle.
"At IFA 2025, we are presenting a differentiated value with the LG AI Home solution, which leverages our core AI technologies to intelligently harmonize with the rhythms of customers' lives," said Lyu Jae-cheol, president of LG Home Appliance Solution Company. "Our appliances are designed to complement European lifestyles and spaces, evolving with each user to provide personalization, ease of use, and energy efficiency."
