Spanish
Washington.- Bad Bunny's Super Bowl halftime show became the fourth most-watched in history, with an average of 128.2 million viewers, according to Nielsen data, surpassing this year's overall average and consolidating the artist as one of the main references who have performed on this stage.
Nielsen, the company that measures television viewership in the United States, also highlighted that the show broke several records on social media, generating a significant impact on platforms such as Twitter, Instagram, and TikTok, where the most outstanding moments were shared massively and became global trends during and after the event.
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Bad Bunny's average of 128.2 million viewers places him as the fourth most-watched halftime show in Super Bowl history. Although it surpasses the 124.9 million viewers of this year's edition overall, it remains below the record of 133.5 million reached by Kendrick Lamar's show in the previous edition. The Puerto Rican's show is only surpassed in history, besides Lamar, by Michael Jackson, who reached 133.4 million in 1993 and Usher with 129.3 million in 2024, according to Nielsen data. The full global audience for the halftime show is expected to be available early next week.
