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Miami. - Alofoke Music celebrates a historic moment in its international growth by receiving its first nomination for a Premio Lo Nuestro 2026. The label was nominated in the Best Trap/Hip Hop Song category for “Bum Bum”, performed by El Alfa and Jon Z, consolidating a decisive year in the global expansion of the music platform.
The nomination comes after a 2025 of strong impact for Alofoke Music, driven by a string of viral releases that dominated YouTube in the Dominican Republic, the United States, and other key markets. Among them are "No Estamos Hablando de Ti", which MIA | NYC | LA | CDMX | ETC @AGENCYMARGOT (323) 250-6214 surpassed one million views in 24 hours and ranked #2 on YouTube Dominican Republic; "Me Tocó Verte Brillar", which reached #1 in the Dominican Republic and led YouTube's Trending Music Videos Worldwide list; and "Agüita e' Coco", which trended in 17 countries and reached #1 in multiple territories.
These hits add to the previous viral performance of songs like “Que Las Cosas Fluyan” and “Piraña”, consolidating the label as one of the most active and consistent engines of the current urban movement.
You can also read: La casa de Alofoke: The Afterparty breaks records with Univision
This moment also takes place in a context of strong visibility for the Alofoke universe in the international audiovisual field. Days before the announcement of the nomination, La Casa de Alofoke: El Afterparty, a special broadcast in alliance with Univision, connected more than 1.7 million viewers simultaneously on digital platforms, becoming the first official reunion of the cast of La Casa de Alofoke 2 and setting new online audience records. Overall, these milestones reflect the consolidation of Alofoke Music as a music platform with impact in multiple markets. Led by Santiago Matías (Alofoke), one of the most influential entrepreneurs and magnates in Latin entertainment, the label has strengthened its reach after formalizing a strategic alliance with Sony Music Central America and the Caribbean, expanding its distribution and international visibility. In parallel, the success of La Casa de Alofoke 2, which broke the Guinness Record for the longest live broadcast in the world, has functioned as a cultural and digital engine that organically amplifies the impact of music releases. With this nomination for the Premio Lo Nuestro 2026 Award, Alofoke Music adds a new milestone to a year that confirmed its cultural impact, its transnational reach, and its projection as one of the most dynamic forces within Latin urban music. Premio Lo Nuestro will celebrate its 38th edition. Voting will be open from January 13th to January 27th, 2026 at www.premiolonuestro.com/vota, and the ceremony will take place on February 19th, 2026 in Miami, FL.
