The Puerto Rican artist Bad Bunny once again captured international attention after deleting all posts from his official Instagram account, a few hours after his performance at the Super Bowl LX.
The unexpected move surprised millions of followers, who quickly began to speculate about the singer's next steps and his release strategy. Currently, his profile only contains a link to his album “I Had to Take More Photos” in the biography, and the artist unfollowed all accounts on the platform.
Analysts and fans interpret these gestures as a preparation for a new musical project, a strategy that some artists have previously used to generate anticipation and increase media attention before releasing new material.








