Sirena celebrates its 60th anniversary with promotions, activities, and community engagement

Santo Domingo. – The supermarket chain Sirena kicked off this May 30th a month of celebrations for its 60th anniversary, with a special program that will run until July 4th in all its stores nationwide. Under the slogan “60 years living together the most valuable”, the brand seeks to pay tribute to its customers and reaffirm its role as an ally of family well-being in the Dominican Republic.

During this period, Sirena will offer special promotions, raffles, live music, and family activities, with the aim of thanking the loyalty of its consumers and strengthening its bond with the communities. Among the initiatives, the Mega Offers on high-demand products stand out, such as food, cleaning supplies, beauty and personal care items, as well as the return of the popular themed days: Monday for bread, Tuesday for dairy, Wednesday for vegetables, Thursday for meats, and Friday for fish.

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“This anniversary is a recognition of the trust of millions of Dominicans who have made us part of their daily lives. Living what is most valuable means being present in their moments, in their needs, and in their growth,” expressed Carmen Julia Ángeles, executive director of Marketing at Grupo Ramos.

As part of the celebrations, customers who register for the Siremás Club will be able to participate in raffles for promotional kits and movie tickets, in a campaign that seeks not only to reward loyalty, but also to strengthen the sense of community that characterizes the brand.

For his part, Luis Espaillat, leader of Ejecución Excelente Sirena and Sirena Market, stated that the stores will be filled with joy, dynamism, and surprises throughout the month. “We celebrate six decades of commitment to Dominicans, and we do so with enthusiasm, because the most valuable thing has always been and will be the well-being of our communities,” he said.