Panamanian artist Boza rocked Premios Juventud 2025

Launches his first collaboration with Sech, “París”, and celebrates with the most exclusive after party of the night Miami, FL - Last night, Panamanian artist Boza was the undisputed star of the 22nd edition of Premios Juventud, leaving an indelible mark with two performances full of energy and authenticity. His participation further consolidated his status as one of the key figures in the evolution of current Latin music.

For the first time in its history, Premios Juventud was held in Panama, and the inaugural show paid tribute to the most representative sounds of the country. The event brought together icons such as Willie Colón, Samy & Sandra Sandoval, Los Rabanes, Nando Boom, Natti Natasha and Dímelo Flow. The climax came when Boza, Sech and Farruko joined on stage to perform “Robi-Rob’s Boriqua Anthem (Ya Tu Sabes)”, paying tribute to El General and celebrating the cultural impact of Panama in the world.

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Later, Boza returned to the stage to close the gala with a medley of his hits: "Ella", "Hecha Pa' Mí", "oriÓN" and "yayA". With an impeccable staging and contagious energy, he offered an electrifying finale that captured the attention of social media and reaffirmed his role as a leader of the new urban generation. Coinciding with this historic night, Boza premiered his long-awaited collaboration with Sech: “París”, an urban ballad with afrobeats and reggaeton influences. The song, loaded with emotion and sensuality, explores loves that seek a second chance, framed in the desire to start over in another city. The song brings together for the first time two of the most emblematic artists of Panama in a collaboration that is already causing a stir. The party continued with the most exclusive after party of the night, where Boza and Sech celebrated surrounded by colleagues, celebrities, and special guests. The event brought together figures such as Farruko, Bad Gyal, Hamilton, Luz Gaggi, and Alleh & Yorghaki, solidifying the evening as a tribute to Panamanian talent and a new musical era. With an unforgettable performance at Premios Juventud and a new Latin GRAMMY® nomination for "oriÓN (Sistek Remix)", Boza continues to rise without pause, redefining what it means to be a global superstar born in Panama.

ABOUT BOZA

Boza, artistic name of Humberto Ceballos, is a Panamanian singer and songwriter who has revolutionized Latin urban music with his distinctive mix of dancehall, afrobeats, reggaeton and the characteristic "cinnamon flavor" of his country. He achieved international recognition in 2020 with "Hecha Pa' Mí", a viral phenomenon on TikTok and streaming platforms. Since then, he has evolved with albums like Más Negro Que Rojo (2020), Bucle (2022) and Sin Sol (2023), collaborating with artists like Ozuna, Emilia and Elena Rose. Today, with millions of listeners and a strong global presence, Boza is positioned as one of the most influential voices in the urban scene.

ABOUT SONY MUSIC ENTERTAINMENT CENTRAL AMERICA AND THE CARIBBEAN (CAC)

Sony Music Entertainment CAC is the leading record label in the region and a subsidiary of Sony Music Entertainment. It represents global artists and catalogs locally, providing marketing, promotion, distribution, and creative services at every stage of the artistic career. Committed to innovation and cultural impact, Sony Music CAC connects the most iconic and emerging music with fans throughout Central America and the Caribbean.

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