LG electronics presents its "AI in Action" approach

Writing.- LG Electronics (LG) today unveiled its "AI in Action" approach at LG World Premiere, the annual event the company holds in Las Vegas before CES. The company highlighted the three fundamental pillars of its strategy: affective intelligence, which has evolved into action-oriented AI; industry-leading products based on technological excellence; and a perfectly coordinated ecosystem that extends beyond the home to vehicles and commercial spaces, all focused on delivering tangible, everyday value to the customer. Under the slogan “Innovation in tune with you,” the event welcomed approximately 1000 guests, including international media, industry experts, and partners, who were joined by many more through the live broadcast worldwide.

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The LG World Premiere, an annual tradition on the eve of CES, serves as a platform for LG to unveil its latest innovations and long-term direction. Today's event reaffirmed LG's commitment to customer-centric innovation that truly improves life.

From Affective Intelligence to AI in Action

LG presented the next chapter of its Affectionate Intelligence, first introduced two years ago. At this year's World Premiere, the company showed how its AI now puts intelligence into action: an AI that goes beyond conversation to actively coordinate devices, spaces, and services, making everyday life more comfortable, efficient, and intuitive.

Offering tangible value to the customer thanks to AI in action from LG

The event began with the intervention of CEO Lyu Jae-cheol. After posing the question “What if AI could come out of the screen and start working for us in real life?”, Lyu explained how LG's approach to AI in action is based on three pillars: • Excellence in devices based on fundamental technologies. • A perfectly connected ecosystem. • Expansion of artificial intelligence-based solutions beyond the home. This strategy culminates in LG's vision of Zero Labor Home, a future in which smart devices become autonomous appliances and these function as a single artificial intelligence system that manages daily tasks on behalf of the customer. The goal is to give customers back their most valuable resource: time. As a physical expression of this vision, LG CLOiD was presented as a "home specialist agent" capable of performing tasks with its two arms and five-fingered hands, learning the home environment and continuously optimizing it. Designed for real homes, LG CLOiD combines a safety-first structure with a form factor optimized for mobility, enabling stable and precise operation even when a child or pet suddenly pulls it, while ensuring smooth and controlled movement throughout the house. "As a global leader in home appliances, our deep understanding of customers' lifestyles is a great advantage," said CEO Lyu, who shared his ambition to "set a new standard for future home life through a variety of solutions, including robots." He added that he hopes that customers' experience with artificial intelligence "is not limited to the home, but extends to various spaces, such as vehicles, workplaces, and commercial areas, becoming an integral part of their lives."

Excellence in devices driven by exceptional innovation

LG also presented a wide range of core products, showcasing industry-leading technological innovations, such as its latest generation OLED TV and the LG SIGNATURE line with evolved artificial intelligence, which applies advanced artificial intelligence to improve performance and ease of use.

1.         LG OLED evo W6 Wallpaper TV

• 9-millimeter Slim Design: an engineering feat achieved thanks to the meticulous miniaturization of essential components and a complete re-engineering of its internal architecture to offer an elegant wallpaper-like design. • Hype Radiant Color Technology: enhances perfect blacks, perfect colors, and greater brightness, while reducing reflections to deliver the image quality of the next OLED TVs. • True Wireless Technology: allows the Wallpaper TV to achieve its thinness, making it the slimmest wireless OLED TV.

2.         The LG SIGNATURE Refrigerator

•           Conversational AI: understands colloquial language and offers personalized recommendations. For example, if a customer asks: “Hello, LG, what is the best way to store meat for a week?”, the AI suggests and sets the optimal mode.

• Ingredient recognition: allows offering personalized recipe recommendations based on content.

3.         The LG SIGNATURE oven range

• Gourmet AI: identifies ingredients and recommends over 80 selected recipes, turning daily cooking into a guided and intuitive experience.